COOKIE POLICY

Last updated September 10, 2020



This Cookie Policy explains how American Golf (Trading) Limited ("Company", "we", "us", and "our") uses cookies and similar technologies to recognize you when you visit our websites at http://americangolf.eu, ("Websites"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, American Golf (Trading) Limited) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

Essential website cookies:

These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.

Name:__tlbcpv
Purpose:Used to record unique visitor views of the consent banner.
Provider:.termly.io
Service:Termly View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:1 year

Name:__cfduid
Purpose:Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.
Provider:.exchangeratesapi.io
Service:CloudFlare View Service Privacy Policy
Country:United States
Type:server_cookie
Expires in:30 days

Name:sid
Purpose:Used by Google to digitally sign and encrypt records of a user’s Google account ID and most recent sign-in time. This session cookie expires when a user exits the browser.
Provider:www.americangolf.eu
Service:Google View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:session

Name:__cfduid
Purpose:Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.
Provider:.americangolf.eu
Service:CloudFlare View Service Privacy Policy
Country:United States
Type:server_cookie
Expires in:30 days

Performance and functionality cookies:

These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

Name:uuid
Purpose:This cookie is related to Salesforce and enables to offer personalised experiences across the website.
Provider:.cquotient.com
Service:__________
Country:United States
Type:server_cookie
Expires in:1 year 29 days
Name:u
Purpose:CDN (Content Delivery Network) cookie which allows images and files to be served on a CDN to support the speed and functionality of the website.
Provider:.creativecdn.com
Service:__________
Country:Poland
Type:server_cookie
Expires in:11 months 30 days
Name:ts
Purpose:This cookie is part of creative CDN and is used to send data from Salesforce to creative CDN
Provider:.creativecdn.com
Service:__________
Country:Poland
Type:http_cookie
Expires in:11 months 30 days
Name:cdv
Purpose:Scarab Research is a research and development company which specialises in machine learning. This cookie supports the functionality of the website.
Provider:recommender.scarabresearch.com
Service:__________
Country:United States
Type:http_cookie
Expires in:1 year
Name:s
Purpose:Scarab Research is a research and development company which specialises in machine learning. This cookie supports the functionality of the website.
Provider:recommender.scarabresearch.com
Service:__________
Country:United States
Type:http_cookie
Expires in:session

Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.

Name:__utmc#
Purpose:The cookie registers the timestamp a user leaves a website to help calculate the duration of time spent on it using Google Analytics. The cookie activity lasts during the browsing session. It is a HTTP cookie type.
Provider:.americangolf.eu
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:session
Name:__utmb#
Purpose:Used by Google analytics to compute the duration a website is visited using the exact time that a user accesses a website. This is a HTTP cookie that expires after the session.
Provider:.americangolf.eu
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:30 minutes
Name:_dc_gtm_UA-#
Purpose:Google Tag Manager uses it to control how a Google Analytics script tag loads. This is a HTTP cookie whose data is deleted after a session.
Provider:.americangolf.eu
Service:Google Tag Manager View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:1 minute
Name:_gid
Purpose:Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session.
Provider:.americangolf.eu
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:1 day
Name:__utmt#
Purpose:Used to control the speed of requests to the website’s server. Expires after the session and is a HTTP type cookie.
Provider:.americangolf.eu
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:10 minutes
Name:_ga
Purpose:It records a particular ID used to come up with data about website usage by the user. It is a HTTP cookie that expires after 2 years.
Provider:.americangolf.eu
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:1 year 11 months 29 days
Name:__utma#
Purpose:Used by Google Analytics to record the number of times a visitor accessed the website as well as the dates for the first and recent visit. It is a HTTP cookie and expires in 2 years.
Provider:.americangolf.eu
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:1 year 11 months 29 days
Name:__utmz#
Purpose:Uses Google Analytics to gather location details for the website visitors, the clicked link, the search term, and the search engine that was used. This cookie is a HTTP type that lasts for 6 months.
Provider:.americangolf.eu
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:5 months 30 days

Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Name:test_cookie
Purpose:A session cookie used to check if the user’s browser supports cookies.
Provider:.doubleclick.net
Service:DoubleClick View Service Privacy Policy
Country:United States
Type:server_cookie
Expires in:15 minutes

Unclassified cookies:

These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.

Name:dwac_bdwLAiaagkgbaaaadr5ckkoh6w
Purpose:__________
Provider:www.americangolf.eu
Service:__________
Country:United States
Type:http_cookie
Expires in:session
Name:__cq_uuid
Purpose:__________
Provider:.americangolf.eu
Service:__________
Country:United States
Type:http_cookie
Expires in:1 year 29 days
Name:dwsid
Purpose:__________
Provider:www.americangolf.eu
Service:__________
Country:United States
Type:http_cookie
Expires in:session
Name:__cq_seg
Purpose:__________
Provider:.americangolf.eu
Service:__________
Country:United States
Type:http_cookie
Expires in:30 days
Name:currencyRates
Purpose:__________
Provider:www.americangolf.eu
Service:__________
Country:United States
Type:html_session_storage
Expires in:session
Name:__cq_dnt
Purpose:__________
Provider:www.americangolf.eu
Service:__________
Country:United States
Type:server_cookie
Expires in:session
Name:cqcid
Purpose:__________
Provider:www.americangolf.eu
Service:__________
Country:United States
Type:http_cookie
Expires in:session
Name:dwsid
Purpose:__________
Provider:americangolf.eu
Service:__________
Country:United States
Type:server_cookie
Expires in:session
Name:dw_dnt
Purpose:__________
Provider:www.americangolf.eu
Service:__________
Country:United States
Type:http_cookie
Expires in:session
Name:dwanonymous_c0421dc10028dedade00d0ad040d4a82
Purpose:__________
Provider:www.americangolf.eu
Service:__________
Country:United States
Type:http_cookie
Expires in:5 months 27 days
Name:Country
Purpose:__________
Provider:.americangolf.eu
Service:__________
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:scarab.visitor
Purpose:__________
Provider:.americangolf.eu
Service:__________
Country:United States
Type:http_cookie
Expires in:11 months 30 days

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an e-mail including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you use Flash cookies or Local Shared Objects?

Websites may also use so-called "Flash Cookies" (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at aftersales@americangolf.eu or by post to:

American Golf (Trading) Limited
1st Floor, Westbrook House, Westbrook Centre
Warrington, Cheshire WA5 8UH
United Kingdom
Phone: (+44)01925 939 999

How do I track my order?

We ship all of our orders on fully trackable services. You will receive an email with a link to your tracking, as soon as your order is dispatched from our Distribution Centre. You can also see instructions on how to track your purchase by visiting our Order Tracking page here.

How do I return something?

We want to make shopping with us as easy as possible. Should you be dissatisfied with a purchase from the american golf website, you may return unused products in their original packaging and with any labels within 30 days of receipt for a full refund. If you choose to return your item(s) to one of our stores, please ensure that you take your confirmation email with you so that you receive the correct refund. Please note that orders paid for with PayPal or Amazon Pay, can only be returned in store for credit or exchange. For a refund to these payment types, your order must be returned to our Distribution Centre. For full details on how to return your purchase, please visit our Returns and Refunds page here.

Purchases made Online using Klarna can't be returned in-store and should be returned in line with the Returns Policy detailed here.

What happens if I miss the couriers when they deliver?

To make your orders as secure as possible, all of our deliveries require a signature (currently not applicable due to Covid). If you miss the delivery of your order, the courier will attempt to deliver it to a neighbour. If this cannot be done, the courier will leave you a card informing you that a delivery has been attempted, with information about what will happen next. The courier may try to redeliver or another day, or you may be given options to choose new delivery options.

If you have any questions about the delivery of your order, our Aftersales team are there to assist you and can be contacted between 9am and 5pm (GMT) on weekdays.

I've made an error on my order - how do I change it?

If we have not begun processing your order for delivery, we are able to make changes to the products you have selected. Please contact our Aftersales team as soon as possible, between 9am and 5pm (GMT) on weekdays by calling 01925 939 999

If we have started processing your order for delivery, unfortunately we are unable to make changes prior to shipping.

How do I cancel my order?

If we have not begun processing your order for delivery, we are able to cancel it and you will not be charged. Please contact our Aftersales team as soon as possible, between 9am and 5pm (GMT) on weekdays by calling 01925 939 999

If we have started processing your order for delivery, don’t worry. Our returns policy allows goods to be returned up to 30 days after you receive your order, as long as they are unused and in their original packaging.